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Flirt Blog

Flirt Group launches new brand!

Simon Cross - Thursday, March 19, 2009
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After many years of developing brands for our clients, it was time to reflect, step back and take a birds eye look at the Flirt business and how we we’re perceived by our clients and the industry. The process uncovered that clients had mixed perceptions of who we are and what we do, some thought we were just online, some thought we only designed brands, so the rebrand had to align and focus these misconceptions.

The step forward was to simplify the brand architecture and develop a visual language that was sophisticated, elegant and allowed for our clients work to shine through.  We understood that each client enters with a challenge, and leaves with a solution. We keep it simple, relevant and effective, and this concept needed to flow through.

We would love to hear your thoughts and we’re looking forward to showing you all the new projects coming soon.


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