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Flirt Creative / Showcase

Ichipan

Brand Design, Retail design, Instore merchandising

Objectives

To increase brand awareness.
To educate and inform prospective franchise buyers.
To create an innovative, dynamic and fun user experience
Strengthen brand positioning
Improve brand consistency
Improve brand communications for the Australian market

Solution

Conduct market research
Clarify findings and re-align the brand communication for the Australian market
Define brand positioning and communication style through the production of a brand style guide
Rollout of brand to all marketing touch points

Results

Increased store traffic
Improved brand experience
Increased sales
Increased product price and profit
Increase franchise enquiries

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Industry : Health & Lifestyle

Scope : Creative Direction,Graphic Design,Brand Strategy,Brand Design,Strategic Marketing,Retail Design,Online Strategy,Digital Printing,Retail Printing,Large Format,Communications

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I think its perfect for the Australian market whilst not going too far away from the Japanese/Chinese market, well done, really happy with it!

Alex Hyunh
Director, Ichipan Australia