Slush Puppie

Online strategy, website design and development

Objectives

Increase brand awareness.
Strengthen brand awareness.
Educate and inform prospective franchise buyers.
Create an innovative, dynamic and fun user experience.
Create a sense of what to expect from the Slush Puppie culture.

Solution

Website and interactive game. Data collection, Flash dynamic interactivity, Online nutritional calculator, Store finder, 2 Dimensional animation.

Results

Increased brand awareness,
Improved sales tool for prospective franchisees
Data collection for prospective consumers and franchisees
Online competition that increased website traffic and store traffic.
Increased online traffic

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